WELCOME TO THE PERFUMED NEWS OF FRAGRANCE INFLUENCE !
Here, we share our crushes & what caught our attention in the wide world of the perfumery: a new advertising, a perfumed event, a new trend, a fashionable ingredient...
In brief, not only the current events of our agency but all which can be source of inspiration!
February 14, 2019
"Tropical VIbes" Fragrance News
Joyful and carefree spirit, summer colors and scents
Sparkling, solar and luminous fragrances with festive accents.
And you, what will be your next destination ?
February 13, 2019
"Intense Incandescence" Fragrance News
New sensual and bold fragrances with a touch of anticonformism...
Voluptuous oriental accords with gourmand and amber inflexions.
February 12, 2019
"Liberty Blossoms" Fragrance News
Petals rain, floral enchantment, the new fragrances of the moment celebrate natural elegance and grace.
White flowers notes with light fruity inflexion (lithi, apricot) and some ultra feminine floral chypre accords.
February 11, 2019
January 29, 2019
2019 Fine Fragrance Trends
At the first lunch of the year organized by the Pôle PASS, I'll have the honour to present the new fine fragrance trends, the focus will be on opportunities to seize.
Appointment on Tuesday, February 5th from 12 to 2 pm at the Jacques-Louis Lions space in Grasse.
January 14, 2019
100% natural fragrances
The craze for naturals explodes in 2019 !
The fragrance collection "Fruity Pleasures" designed by Marie Duchene - independant perfumer - is delicious, sometimes velvety, sometimes acidulous, always fresh, 100% natural and Cosmos Organic.
November 28, 2018
Grasse in the Unesco
The savoir-faire related to perfume on the Grasse region are offcially registered to the immaterial cultural heritage of the Unesco since today!
October 15, 2018
Meeting with Monsieur Jacques Cavallier Belletrud
It was an immense pleasure and a beautiful source of inspiration to exchange with Monsieur Jacques Cavallier Belletrud, master parfumer of the house Louis Vuitton during the visit of "Les Fontaines Parfumées" in Grasse where he has from now his creation office.
The secrets of this renowned perfumer ?
Work, humility and contemplation ... and probably a great dose of talent (whatever he might say about it !)
October 9, 2018
Givenchy L'Interdit : the irresistible attraction of the illicit...
The French fashion house incites women to break the conventions, to experience the shiver of freedom and forbidden sensations.
The new fragrance promises the forbidden union of a white flower and a black accord. Perfumers Dominique Ropion, Anne Flippo and Fanny Bal (IFF) created "a narcotic and luminous bouquet" made of orange blossom, jasmine and tuberose, highlighted by "smoked and hearthy accents" of vetiver and patchouli.
Very successful promotional film - realized by Todd Haynes in the Parisian subway to illustrate the "underground aspect" of the fragrance.
September 4, 2018
The art of sharing : conference led by Fabrice Pellegrin
To celebrate its 10th birthday, the International Museum of Perfumery puts in the honor perfumers.
On Saturday, September 15th, Fabrice Pellegrin, perfumer at Firmenich, perfumer of the yeazr 2017, will liven up a conference around "the art of sharing".
Save the date in your schedule !
August 27, 2018
Goodbye Mr Mane...
Iconic figure of the perfume industry from Grasse and worldwide, Maurice Mane passed away on August 21st, at the age of 91.
Since condolences to his family.
August 9, 2018
Fragrance Influence blows its first candle !
Fragrance Influence celebrates its first birthday. As the founder, this anniversary is the opportunity for me to thank you all for your trust.
Thanks to you, fragrances producers, independant perfumers, manufacturers of perfumed products, schools and training institutions fo the fragrance sector, producers of raw materials, ... our agency becomes a recognized actor of the fragrance industry.
This first year of existence showed that outsourcing marketing and fragrance development department is meaningful and the service that we proposed is highly appreciated by companies of the sector.
Years to come will be, I am sure, the opportunity to make beautiful meetings around perfume, to create and to develop many new perfumed projects.
Confidentiality, professionalism, trust and experience are key elements of our success.
Thank to all of you who trsuted me from the beginning of this adventure and thanks also to all others who will trust us very soon.
I wish you all a very pleasant perfumed summer !
July 26, 2018
H&M : new fragrances collection développed by noses of exception
The Swedish group H&M has worked with the perfumers Olivier Pescheux and Nisrine Grillié from Givaudan, the famous French house of perfumes to create 25 high quality juices at a very affordable price.
3 collections to discover from the next August 16 :
- "The Singles" dedicated to the youngest of us (5,99 €, 20ml)
- "The Reverries Reveries" oriented on emotions (14,99 €, 75ml)
- "The Essences" which contain noble essences such as rose absolue or sandalwood (24,99 €, 50ml)
Plus d'info: http://www.elle.fr
July 9, 2018
Grand Musée du Parfum
18 months after its opening, the Paris Great Museum of Perfumes closes definitively its doors !!!
June 29, 2018
Feminine Fine Fragrance
The best feminine fine fragrance launches of last year are Mon Guerlain, Gabrielle and Scandal.
June 8, 2018
The perfumers in jail for the Olfactive Galery
The first edition of the new event around the fragrance is a total success. Schools, perfumers and niche brands have shown their knowledge with originality & conviviality. Many beautiful meetings, to renew more often in Grasse!
June 1st, 2018
June 7 to 9th, 2018, the first Olfactive Galery will take place in Grasse in the old detention center (transformed into agreat floral and olfactive greenhouse).
Come to meet all the actors of the fragrance industry: producers of flowers, houses of composition, braneds and distributors.
May 29th, 2018
June 5 to 7th in Nice, the World Perfumery Congress is the global stage for fragrance creativity, ingredients, technology and business - providing the ideal forum for discussing the industry's latest issues and breakthroughs.
May 14th, 2018
One Rose, One Caress
Humanitarian action on Sunday, May 20th, in the Gardens of the MIP (International Museum of Perfumery) in Mouans Sartoux to support the action "One Rose, One Caress" organised by the Club of Entrepreneurs of Grasse.
Many amazing workshops for little and big ones during this day. All collected founds will serve to offer well-being cares to the patients reached by a cancer during their treatment in the Hospital Center of Grasse.
May 8th, 2018
The Perfumer's Gardens
Fragrance event on Sunday, May 13th, within the Expo Rose exhibition, creators of perfumes of exception surround the garden of orange trees in the International Museum of Perfumery in Grasse.
April 20th, 2018
New Olfactive Nocturne in the Grand Musée du Parfum of Paris
On Friday, April 27th from 7:30 pm to midnight, 1st night edition to the museum around the theme "Perfume and Chocolate" in the presence of Elisabeth de Feydeau, Doctor in history and fragrance expert.
April 19th, 2018
Expo Rose in Grasse : 10th to 13th of May, 2018
Expo Rose is the key exhibition of the city of Grasse. Creators & producers of roses are highlighted. Floral & festive animations, danses, perfumed streets,...
For this 2018 edition, the city of Grasse has chosen the 70's with a "Flower Power" atmosphere. For further more information: www.facebook.com/exporose
April 13th, 2018
Fragrance Days in Grasse
This week end, saturday the 14th & sunday the 15th at the Palais des Congrès of Grasse, the Rotary Club organises the 20th edition of the Fragrance Days with François Demachy (Dior Perfumer Creator) as President of Honnour.
Conferences on saturday afternoon with the participation of Jacques Cavallier Belletrud, Louis Vuitton Master Perfumer.
On sunday, discovery stands around the Five Senses led by perfumers of companies V. Mane Fils, Robertet, Payan Bertrand, Parfex and Azur Fragrances.
March 7th, 2018
FF 18 : the latest feminine trends
The analysis of the latest FF 18 feminine trends is ready !!!
35 new major launches of the international selective fine fragrance market through 6 new trends deciphered for you !
Olfactive profiles for each trend with a special focus on new fragrance accords or ingredients of the moment.