Independent French company based in Grasse, the world capital of perfume, Fragrance Influence is the first marketing & trends agency entirely dedicated to the fragrance industry.
Enriched by more than 15 years of experience, Fragrance Influence offers its services to the fragrance industry by offering to outsource all or part of their marketing department and also to manufacturers of perfumed products who seek support in their fragrance development & communication.

• Ultra confirmed expertise

• Confidentiality charter

• Service « à la carte »

• Respecting your brand image

• Punctual or regular engagement

• Tailor made services for your needs

Qui sommes nous ?


Fragrance Influence benefits from 15 years of experience in scented project management.
Our offices are located near Grasse, the world perfume capital.
We can equally work with your teams on your premises.

The Fragrance Influence competence extends from marketing analysis to fragrance development. It allows us to accompany our clients sustainably in their projects.


Our excellent knowledge of markets allows Fragrance Influence to decipher current trends, to find new sources of inspiration and to be coherent & impactful in our recommendations (concepts & fragrances).

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Fine Fragrance
Mass, Selective & Niche

Hygiene & Care
Face, Body & Hair

Ambiance & Detergence


Fragrance Influence travaille en étroite collaboration avec des parfumeurs de la région grassoise, sélectionnés pour leur créativité et leur réactivité afin d’offrir à nos clients les fragrances les plus adaptées à leurs projets.




Fragrance Influence provides personalized solutions and builds trusted partnership with its clients.
Whether your needs are marketing oriented or fragrance oriented, Fragrance Influence implements all of its expertise & creativity to offer you its quality service.

Fragrance Influence makes a point of honor in respecting the confidentiality of its clients and their projects.


Fragrance Influence listens to its clients, adapts itself to their requests & provides personalized solutions.

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Much more than a simple service provider, Fragrance Influence aims to be a long-term partner, building over time a real relationship of trust with its clients.


Fragrance Influence puts great emphasis on the reliable follow-up of its projects. The professionalism of our agency is highly appreciated by our clients.




la fondatrice

After a fascinating career of more than 15 years as marketing manager within the largest fragrance companies in Grasse, Nathalie Sahut decides to create Fragrance Influence, the first marketing & trends agency entirely dedicated to the fragrance industry.
Originally from Bordeaux, Nathalie has studied management & marketing in the prestigious INSEEC business school. Today she lives on the French Riviera, near Grasse, the world perfume capital, with her husband & their 2 boys.
She loves warm sand dunes and the suave scent of Immortelle blossoms, the taste of slightly acid strawberries and whipped cream, walking barefoot in soft grass, the scent of the earth after rain, crushed mint leaves, lime, rum and shaved ice, warm summer evenings, bouquets of light pink peonies, chocolate, slightly mad ideas and sharing small pleasures...